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Process & Production Options Digital conversion of existing photos and images. Site & image optimization The web experience for most visitors still lives and dies on how long it takes a site to load. We know how to produce images that reach a balance between quality and quick load times. We keep page sizes as small as possible. Copyright issues and clearances. Did you know you may not own the rights to images created by your own staff? Can you protect yourself from liability from content used? We can advise on these issues. Migration of web-to-print or print-to-web. Called repurposing or repackaging, this has to be done with care and skill. Most early web sites were simply repackaged brochures and most failed because of that. The writing may change, the editing certainly will and elements will be added or subtracted. The message stays intact. Streaming media, video and audio - Imagine an online campfire talk, a living history presentation, a personal message from the superintendent/director, or a clip from the current media presented at park reinforcing your message. Of course, this kind of content does affect the type of ISP/host capabilities you must have. Interactive elements, such as instructional games or demonstrations, can be added. Code & programming JavaScript, Flash, Shockwave, CGI, Pearl can be produced as needed. Just a reminder: our normal recommendation is that simpler is better and that there must be a clearly defined need for the bells and whistles on the web. Support & Maintenance Documentation A CD-ROM and a binder with full content. Someone later will thank you.
Email Lists for communication with area supporters. Setup and management provided if needed. Sales E-business, online store, sales area Marketing A web presence, while essential, is not enough. People have to find it. While search engines are a great help, they will not drive enough traffic to make a site successful. There are constantly evolving strategies for getting found and driving traffic. After all, it's the one place in your park you want more traffic. Maintenance This is one area where most sites fail by not keeping fresh content up online and letting key visitors know about it. We can schedule and provide site maintenance on an ongoing contract basis. Training With the right training, and a site that is designed for change, your staff can easily post updates to your site. We can show you how. Hosting support We can arrange hosting, including finding and registering a custom URL name as needed, for smaller organizations that want the oversight and control duties done on a turnkey basis. That ISP/ host vendor will match your need for a balance between costs and server support. Reliability and speed are never compromised. Site Testing Each computer and monitor setup affects the look, as does the browser with different versions of the same brand rendering pages differently. Sites get checked on all recent versions of both Navigator and Explorer across two platforms. We can also expand and optimize the site for other online groups, such as WebTV or wireless users.
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