What's needed to make it happen?

For a start, clear creative direction.

Writing & Editing While we encourage park and museum staff, as the content experts, to provide text; we will provide editorial review for style and consistency. We can provide interpretive writing when needed.

Site Navigation Interface and site structure are the key to a quality user experience. And it must be done from the user's perspective.

Design This is the both the look and feel of the site which should enhance your message, not just be pretty. This is also where information and navigation design, a critical part of making the visitors experience pleasant and effective, gets merged with the visual.

Photography Location still photography and video as needed to expand the visual resource.

Virtual tours Immersive media, QTVR, IPIX, etc. Why and how. Provides an opportunity for a virtual visit to remote or inaccessible areas through immersive media and expanded content. Imagine offering a virtual tour of an area that must be closed for rehabilitation or rebuilding. Not only does the visitor still get to experience some aspect of that place, but you get to explain why it was closed. Fewer visitors are surprised and disappointed.

There's a lot more process and production options for site content and the visitor experience.

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