We think it is. And we think it can.

Given all the hype--and the sometimes experimental nature of this still young medium--it still offers tremendous promise for those with vision, a clear message and an audience they want to reach.

And the Web can reach the audiences. Currently, Nielson/Netratings estimated the active internet audience at over 322 million. The potential is huge.

Have you read or heard a "more people should know about this place" comment from a visitor. Do you wish visitors understood a bit more about your place when they arrive? Can you enhance their visit before they leave home?

Can the web help make that happen? We think it can. Here's why.

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